Today's buyer has virtually unlimited access to information. They have the power to find and discover products at their own pace, and direct their own paths to purchase. They do this mostly online, which means that your website has become your single most important marketing asset.

The better you know your buyer, the better you can shape your site to serve up targeted messages and tailored offers that will invite anonymous website visitor to become known prospects. In other words: you can leverage your website to generate leads.

This eBook will teach you what you need to know to use your website to attract potential buyers and to stop missing out potential sales.


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